We organised collaborations with a total of six influencers whose IG following ranged from between 40K – 800K followers but each of whom could bring something different to the campaign in terms of audiences, interests and story angles. Given the objective of the campaign which was to increase awareness and familiarity with the brand the key measurements for this campaign were impressions and reach. The resulting output delivered a combined audience reach of over 1.5 million and over 2.0 million video views which is more than could have been achieved using the paid advertising tactics.