DELIVERABLES: TVC/PR
Problem: UVA rays from the sun cause lots of long-term issues, including skin cancer. Around 4,600 men die from it annually.
Solution: During the various football seasons, men can spend hours sitting out in the sun. The health risks of that need to be addressed within the sport.
Idea: An SPF infused face and body paint will be released with Nivea to encourage regular use of sun protection during football seasons. Support your skin.
An SPF infused face and body paint will be released to encourage regular use of sun protection. This TVC will promote it.
A young man's face is covered entirely in red and white England football themed face paint.
Two makeup artists enter the frame. They begin to touch up his makeup but it’s coming off. We’re watching his makeup application in reverse. VO: During football season, men spend hours sitting out in the sun.
The makeup artists step out of the frame and the young man’s face is makeup-less. But there’s a mark on his face. It’s skin cancer.
VO: Every year 4,600 men die of skin cancer because of unprotected exposure to the sun.
VO: This season, support your skin.
There will also be use of PR on pitch to bring awareness to long term sun exposure.
Microphones will be set up all over the stadium. The noise made by the fans is picked up and fed through a noise distortion box where the distorted noise is played through stadium speakers.
Snap, Crackle, Pop. As long as the fans are making noise, the distorted noise of burning will blare out on the speakers during the match.
