SKILLS USED: STRATEGY, CONTENT CREATION, DATA ANALYSIS, SCHEDULING, COPY, ART DIRECTION
Travel that gives back
To enhance Niarra’s social media presence, I focused on targeted advertising and engaging UHNWIs with compelling content that established the brand as a leader in sustainable luxury travel. Through impactful storytelling and visuals, I highlighted Niarra’s ethos of purposeful travel, driving engagement across paid and organic channels.
How
I targeted UNHWIs in key markets like the USA with emotionally resonant content and tailored messaging, emphasising Niarra’s commitment to sustainable luxury travel. By aligning visuals and storytelling with the values of purposeful journeys, that sparked genuine interest and engagement.
Deliverables
We delivered a comprehensive 360° social media strategy, encompassing both paid and organic growth. This included precise paid media planning and execution, creative asset design, robust reporting and analytics, and meticulous performance tracking. Our team also took charge of full-scale video editing and production, ensuring all content reflected Niarra’s luxury ethos while engaging target audiences. This end-to-end approach allowed for a seamless execution of high-impact campaigns tailored for the travel and tourism sector.
Results
I elevated Niarra’s digital presence, increasing Share of Voice from 6% to 24% and Brand Recognition from 4% to 22%, while reaching over 40 million people and achieving 1.1 million unique plays on Instagram Reels. This success positioned Niarra as a leader in sustainable luxury travel marketing.
