Problem: Audley Travel wanted to attract high-net-worth individuals seeking authentic and meaningful travel experiences by elevating its Private Concierge service.

Solution: To achieve this, we launched an exclusive month-long pop-up in the British Airways First Lounge at Heathrow, targeting top clientele.

Idea: The initiative successfully generated inquiries from qualified prospects through face-to-face interactions, print media, and digital channels, effectively engaging the target audience and capturing valuable client data.