DELIVERABLES: PRINT/OOH PRINT, ART DIRECTION
Problem: Heal’s furniture store has a legacy that spans over 200 years. But with furniture stores like made.com and Habitat duping their designer furnishings at cheaper prices, how can Heal’s retain their HNWI customer base?
Solution: Reinforce that few can rival with Heal’s carefully curated collection.
Idea: We showcased their values through a simple message: Not All Things Are Created Equal.
We developed these posters that were showcased across OOH, print, social and digital.
The headline was hand painted across a backdrop made from over 100 second-hand chair.s that took over 200 hours to create.
