Brighton College is the most academically successful co-ed school in the UK. Their approach to marketing stems from a conscious decision to avoid the stereotypes that dominate the sector.

For their enrolment campaign, our creative solution attempts to connect with both parents and prospective pupils by highlighting soft skills such as the development of independent thought, critical thinking and tolerance, but at the same time, projecting a fun and enjoyable experience with a nod to the end of the pier shlock.